Session 7: Dave Tran, Shawn Dill

Description

Building an Excellent Personal Brand Identity

This presentation will discuss defining a personal brand identity of excellence and sharing it through the use of technology. Dr Tran will focus on developing personal brand identity that is congruent with the principles and philosophy of chiropractic. Your take away will be a well defined personal brand identity as well as a strategic plan to market that identity in your community.

Dr. Dave Tran is the owner and clinical director of The Specific Chiropractic Center in Oklahoma City, Oklahoma. He graduated from the University of Oklahoma with a double major in Business Management and Management Information Systems, and completed his Doctor of Chiropractic degree at Texas Chiropractic College. He has completed specialized post-graduate training with The Art of The Specific in upper cervical specific chiropractic. Dr. Dave has served people in countries all over the globe with chiropractic, including El Salvador, the Dominican Republic, Haiti, Ghana and South Africa. His mission as a specific chiropractor is to educate people on how the body functions so that they can reach their optimum health and potential. Everyday Dr. Dave sees miracles through specific chiropractic care.

Marketing to the 90

Dr Dill is back for more in 2017! His presentation will take a realistic look at the way the general public view our profession and outline concrete action steps to help us better market our ideas and philosophy to our communities. Dr Dill will provoke you to think about how we are communicating our message and will give specific action steps to begin to market your message in a more congruent way.

Dr Shawn Dill is a 1995 graduate of Logan College of Chiropractic. For eight years Dr Dill practiced in the country of Costa Rica, where along with establishing what many consider to be the largest upper cervical practice in the world, he also authored the law that regulates the practice of chiropractic in the country. Since returning to the United States, Dr. Dill has become a noted authority in Upper Cervical Specific. He is the CEO of The Specific Chiropractic Centers, which now operates nine Knee Chest Upper Cervical Specific clinics.